Pergo, from Sweden, one of the world’s most trusted brands in flooring, since 1977
With an influx of cheap laminate floor brands in the Indian market, the challenge was to help Pergo justify its premium costs
Identifying Pergo’s USP in its lifetime warranty offering, converted this positioning to a brand campaign for the year in the form of “Pergo – Designer Campaign”. Extending over multiple channels and media, this campaign included print campaign, retail communication at store outlets. The campaign helped Pergo retain its market leadership, staving off the onslaught of cheaper brands.