Relaxology
A refreshing new brand that designs and creates bedsheets to
whisper secrets of wellness.
IN BRIEF
Tramar Global one of the largest importers of basic bedding in New York City, United States – and is recognized by the majority of major retailers. Tramar Global is a premier go-to and a direct link in the sourcing of the latest global trends and technologies in the home textile industry.
Building a national brand for affluents with wellness in mind. Tramar wanted a brand to establish its product as a high-quality product at affordable prices to portray wellness, soft luxurious that provides peaceful sleep to its customers. The products were connected to Bed Sheets with innovative new product range in fabric, style and finishes.
WHAT WE DID
Understanding what it takes to help Tramar’s customers to stay ahead of the competition, creating brand identity, which breathes new life into their latest product range.
Delivering a brand, supported for leading wellness bedding brand by delivering strategic ideation, brand identity, brand communications, private-label packaging strategy that included structural packaging, packaging guidelines and standardisation, line extension and website.
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