RED PEPPER OBSTACLE

Addressing the 30th anniversary celebration challenge

The challenge was to commemorate their 30th anniversary and create a campaign that would engage their privileged customers, celebrate their legacy, and reinforce their position as a leading real estate developer. It was essential to develop a marketing communication strategy that would resonate with the target audience and highlight the unique features of Gopalan’s properties.

SECRET SAUCE

Developing a comprehensive legacy-focused marketing communication strategy

To address the challenge, PEPERSALT Design embarked on a comprehensive 30th anniversary campaign. The creative concept revolved around the celebration of their legacy and the connection with their esteemed customers. The campaign integrated a legacy mnemonic with the brand logo, symbolising the company’s commitment to quality and its enduring presence in the industry.

Through a mix of Above-the-Line (ATL) and Below-the-Line (BTL) campaigns, aimed to engage customers at every property location. The ATL campaign encompassed various advertising channels, including print, and digital media, to reach a wider audience. Simultaneously, BTL campaigns focused on personalised interactions and events, fostering a sense of community among Gopalan’s privileged customers.

FLAVORFUL IMPACT

Achieving remarkable outcomes and reinforcing brand image

The anniversary campaign achieved remarkable results. The integrated legacy mnemonic and brand logo garnered significant attention and reinforced the company’s brand image as a reliable and visionary real estate developer. The ATL campaign generated widespread awareness and attracted new customers, while the BTL activities created a deeper emotional connection with existing clients.

The campaign’s success was evident through increased inquiries, sales, and positive feedback from customers. Gopalan Enterprises solidified its position as a leader in the real estate market and further strengthened its relationships with its privileged customer base.

Gopalan Enterprises’ 30th anniversary campaign exemplified their commitment to excellence in the real estate industry. By celebrating their legacy and connecting with their customers, they successfully reinforced their brand image and generated significant business growth. The campaign’s integration of ATL and BTL strategies allowed for a comprehensive reach and engagement, ensuring the message resonated with both existing and potential customers.

As Gopalan Enterprises looks towards the future, they continue to exemplify innovation, quality, and customer-centricity in the real estate sector.